1. Make a list of the companies that you want to target
2. Research the PR behind these companies to find "current" tie-ins that can drive support for your product or service.
3. Brands are digging Social Media. They just are still trying to figure out all the new "stuff".
4. Show these companies how they will save money, increase traffic, monetize, explain the value as it relates to something they are trying to achieve, not just fitting something in.
5. Be different, unique, promote the relationship via Social Media.
6. Do the things others WILL NOT do.
--- Jake Press Reporting.
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