Learning your customer or client on a personal level will help you to establish a realtionship that will last. Does you customer have a favorite sports team? Perhaps a favorite hobby that you and they share a common interest. It is very important to find a common interest with your customer or client, this way, the business becomes a secondary "understanding" that will happen... it's just a matter of time.
One of the things that you may want to consider is writing a survey list that you have all to yourself. Update it frequently when you get answers to the questions about the people you want to connect with, on a deeper level. Example: What are their goals for the next year 2009 and how can you help them with acheiving their goals with your products or services? Perhaps, it's neither, but maybe a contact that you know. Then your product and service becomes more attractive, because you are more attractive to them, and have proven yourself valuable.
Jake Press ---- Reporting.
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